CNET - (Credit: Screenshot/Jennifer Van Grove/CNET) Facebook is testing new Web and mobile tracking methods to better understand member behavior and determine things such as how long people hover over various types of content. The company is mulling whether to incorporate such data collection practices on a broader scale, The Wall Street Journal reported Wednesday. The social network ultimately aims to enhance its existing collection of demographic and behavioral data on members, and would use the additional information to improve its products and advertising targeting capabilities, Ken Rudin, Facebook's head of analytics, told the Journal. Related posts BlackBerry reportedly propositioned Facebook for a bid Facebook's Messenger app: Practical is the new sexy Facebook's marketing biz dissed by Forrester Specifically, Facebook wants to know when your cursor hovers over an advertisement and when you're viewing various parts of the News Feed on your smartphone, Rudin sa
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